Dashboard Performance
Retention performance — KPI aktivitas (revenue, reorder, FU) di-filter periode; phase counts & LTV = real-time.
2026-05-06 → 2026-06-04
1. Product KPI
Total Order Reorder
594
dalam periode
Total Revenue Produk
Rp 6.094.794.270
dalam periode
AOV per Order
Rp 10.260.596
revenue ÷ order
Kategori Terlaris
Lainnya
by revenue
2. Performance per Kategori Produk
Kategori Produk6 baris
| Kategori | Order | Customer | Revenue | AOV | Kontribusi |
|---|---|---|---|---|---|
| Lainnya | 451 | 231 | Rp 5.021.065.710 | Rp 11.133.183 | 82.4% |
| Cup | 87 | 86 | Rp 828.151.440 | Rp 9.518.982 | 13.6% |
| Lid | 33 | 33 | Rp 163.928.420 | Rp 4.967.528 | 2.7% |
| Sablon/Printing | 13 | 13 | Rp 64.872.700 | Rp 4.990.208 | 1.1% |
| Plastik | 2 | 2 | Rp 9.514.000 | Rp 4.757.000 | 0.2% |
| Paper/Wrapping | 8 | 8 | Rp 7.262.000 | Rp 907.750 | 0.1% |
3. Top 15 Produk (by Jumlah Order)
Produk Terlaris15 baris
| Produk | Kategori | Jml Order | Revenue |
|---|---|---|---|
| cup | Cup | 36 | Rp 196.771.700 |
| polosan nicco top | Lainnya | 7 | Rp 335.920.000 |
| polosan mas jafar top | Lainnya | 7 | Rp 13.600.000 |
| polosan indra akar jaya packaging top | Lainnya | 6 | Rp 49.327.000 |
| kopi jumbo top | Lainnya | 6 | Rp 39.850.000 |
| matchaboy top | Lainnya | 5 | Rp 116.800.000 |
| mamamatcha top | Lainnya | 4 | Rp 170.150.000 |
| polosan nicco lunas | Lainnya | 4 | Rp 46.772.200 |
| paperbag | Lainnya | 4 | Rp 13.916.500 |
| polosan mandiripack top | Lainnya | 4 | Rp 13.181.000 |
| wrapping paper | Paper/Wrapping | 4 | Rp 3.003.000 |
| teh desa indonesia top | Lainnya | 3 | Rp 1.040.000.000 |
| master jus top | Lainnya | 3 | Rp 77.000.000 |
| diubud top rek bank bca a/n : pt inovasi kemasan digital indonesia no rek : 0661826842 | Lainnya | 3 | Rp 37.000.000 |
| polosan mas feby top | Lainnya | 3 | Rp 34.155.000 |
4. Produk × Phase Customer
Revenue Kategori per Phase6 baris
| Kategori | Revenue Active | Revenue Recovery | Total |
|---|---|---|---|
| Lainnya | Rp 3.406.175.520 | Rp 1.614.890.190 | Rp 5.021.065.710 |
| Cup | Rp 472.521.940 | Rp 355.629.500 | Rp 828.151.440 |
| Lid | Rp 152.500.420 | Rp 11.428.000 | Rp 163.928.420 |
| Sablon/Printing | Rp 52.805.700 | Rp 12.067.000 | Rp 64.872.700 |
| Plastik | Rp 9.514.000 | Rp 0 | Rp 9.514.000 |
| Paper/Wrapping | Rp 5.062.000 | Rp 2.200.000 | Rp 7.262.000 |
Recovery = gabungan phase Dormant + Reactivation + Recovering.
5. Region KPI
Provinsi Tercatat
45
distinct provinsi
Provinsi Top
Jawa Tengah
by revenue
Coverage Wilayah
88.2%
order dgn provinsi
6. Performance per Provinsi
Provinsi45 baris
| Provinsi | Customer | Order | Revenue | Avg LTV |
|---|---|---|---|---|
| Jawa Tengah | 163 | 1072 | Rp 20.633.480.050 | Rp 126.585.767 |
| DKI Jakarta | 638 | 4599 | Rp 14.899.743.676 | Rp 23.353.830 |
| Jawa Barat | 630 | 4450 | Rp 13.265.293.023 | Rp 21.056.021 |
| Jawa Timur | 227 | 1484 | Rp 9.722.648.948 | Rp 42.831.053 |
| JAWA TENGAH | 10 | 246 | Rp 7.500.813.000 | Rp 750.081.300 |
| SUMATERA UTARA | 1 | 148 | Rp 3.776.775.700 | Rp 3.776.775.700 |
| DKI JAKARTA | 40 | 838 | Rp 3.471.200.385 | Rp 86.780.010 |
| Banten | 198 | 1113 | Rp 2.851.337.346 | Rp 14.400.694 |
| Jambi | 8 | 158 | Rp 1.783.061.002 | Rp 222.882.625 |
| JAWA TIMUR | 10 | 88 | Rp 1.640.660.420 | Rp 164.066.042 |
| Sumatera Barat | 26 | 181 | Rp 1.587.428.941 | Rp 61.054.959 |
| Kalimantan Barat | 26 | 163 | Rp 1.111.043.650 | Rp 42.732.448 |
| Sumatera Utara | 59 | 263 | Rp 1.057.541.725 | Rp 17.924.436 |
| Bali | 51 | 234 | Rp 763.245.661 | Rp 14.965.601 |
| SUMATERA BARAT | 1 | 27 | Rp 697.911.050 | Rp 697.911.050 |
| JAWA BARAT | 27 | 379 | Rp 636.649.750 | Rp 23.579.620 |
| Riau | 31 | 118 | Rp 498.830.330 | Rp 16.091.301 |
| Kalimantan Timur | 26 | 116 | Rp 447.719.700 | Rp 17.219.988 |
| DI Yogyakarta | 34 | 160 | Rp 447.204.154 | Rp 13.153.063 |
| Sumatera Selatan | 11 | 106 | Rp 329.421.535 | Rp 29.947.412 |
| Sulawesi Selatan | 21 | 97 | Rp 319.480.600 | Rp 15.213.362 |
| KALIMANTAN BARAT | 2 | 39 | Rp 292.680.000 | Rp 146.340.000 |
| Aceh | 11 | 54 | Rp 231.194.600 | Rp 21.017.691 |
| Kalimantan Selatan | 15 | 56 | Rp 183.804.750 | Rp 12.253.650 |
| Sulawesi Utara | 3 | 11 | Rp 116.930.000 | Rp 38.976.667 |
| Lampung | 12 | 45 | Rp 110.275.000 | Rp 9.189.583 |
| Nusa Tenggara Timur | 7 | 21 | Rp 101.463.250 | Rp 14.494.750 |
| Kepulauan Riau | 8 | 13 | Rp 94.637.500 | Rp 11.829.688 |
| Sulawesi Tengah | 5 | 23 | Rp 94.408.200 | Rp 18.881.640 |
| Kepulauan Bangka Belitung | 10 | 36 | Rp 91.437.400 | Rp 9.143.740 |
| NUSA TENGGARA BARAT | 1 | 18 | Rp 72.093.500 | Rp 72.093.500 |
| Nusa Tenggara Barat | 6 | 19 | Rp 68.766.000 | Rp 11.461.000 |
| Kalimantan Utara | 1 | 1 | Rp 62.841.000 | Rp 62.841.000 |
| BALI | 2 | 9 | Rp 46.768.500 | Rp 23.384.250 |
| Papua | 6 | 10 | Rp 43.472.500 | Rp 7.245.417 |
| Maluku | 3 | 11 | Rp 34.482.000 | Rp 11.494.000 |
| Papua Barat Daya | 1 | 3 | Rp 32.180.000 | Rp 32.180.000 |
| BENGKULU | 2 | 27 | Rp 21.613.200 | Rp 10.806.600 |
| Kalimantan Tengah | 1 | 3 | Rp 18.081.300 | Rp 18.081.300 |
| Bengkulu | 4 | 17 | Rp 15.884.500 | Rp 3.971.125 |
| Papua Barat | 1 | 4 | Rp 6.410.000 | Rp 6.410.000 |
| KALIMANTAN TIMUR | 1 | 3 | Rp 6.210.000 | Rp 6.210.000 |
| SUMATERA SELATAN | 1 | 2 | Rp 5.340.000 | Rp 5.340.000 |
| Papua Tengah | 1 | 1 | Rp 1.750.000 | Rp 1.750.000 |
| Sby | 1 | 1 | Rp 1.650.000 | Rp 1.650.000 |
7. Revenue-at-Risk Enrichment
Revenue at Risk per FU Cycle6 baris
| Segment | Customer | Revenue at Risk | Adjusted RAR | Priority |
|---|---|---|---|---|
| Dormant FU 4 | 105 | Rp 1.600.385.600 | Rp 1.537.349.096 | High |
| Dormant FU 5 | 149 | Rp 3.048.187.335 | Rp 2.928.124.349 | High |
| Dormant FU 6 | 105 | Rp 729.287.566 | Rp 700.562.152 | Critical |
| Reactivation FU 7 | 86 | Rp 1.817.156.397 | Rp 1.745.581.655 | Medium |
| Reactivation FU 8 | 50 | Rp 1.467.991.000 | Rp 1.410.169.297 | High |
| Reactivation FU 9 | 19 | Rp 243.491.000 | Rp 233.900.298 | Critical |
Adjusted RAR = Revenue at Risk × (1 − recovery rate). Recovery rate dipakai: 3.9%.